Aligning Partner Sales Processes With The Digital Buyer’s Journey

The most pressing issue confronting channel brands and their partners is a glaring misalignment between the partners’ sales processes and the sophisticated needs of the digitally connected buyer’s journey. This misalignment introduces unnecessary friction throughout the sales cycle, threatening both efficiency and effectiveness in converting prospects into loyal customers.

This is due to unseen influencers and decision makers, poor understanding of the buyers’ informational needs and a lack of clarity about the buyer’s position in the buying process. Poor alignment of the sales process to the buyer’s journey results in wasted effort, unreliable forecasts and missed revenue targets. Behavioral points-based rewards emerge as a powerful tool in this context, encouraging partners associates to adopt sales behaviors and methodologies that resonate deeply with the buyer’s evolving needs.   

CarltonOne recognizes that a successful sale is the result from a series of productive activities and behaviors that when combined lead to the sale. Hence, top performing vendors are using CarltonOne points-based rewards (individual-level incentive) and volume rebates (company-level incentive) to strategically align their partner organization through behavior-based incentives around the buyer's journey. This approach allows channel marketers to empower their partners to meet the demands of the digital buyer, fostering a sales environment characterized by efficiency, effectiveness, and mutual success.

Cloud-based Channel Incentives Management

Our fully customizable platform, is designed to meet your unique and specific needs, whether you're aiming to increase brand awareness or drive desired behavioral changes. CarltonOne is committed to delivering results and our platform enhances the partner experience by offering an engaging, interactive, and gamified environment. This includes dashboards, progress tracking, social media integration, and insightful analytics, ensuring participants always know where they stand on their journey.

More than software alone, creating best-in-class channel incentive and loyalty programs requires an orchestration of the right strategy and program design to achieve your go-to-market objectives, as well as the right infrastructure and processes to streamline program administration. Our solutions empower leading global enterprises with the sales and marketing programs they need to produce a competitive advantage through their indirect sales channels. Only CarltonOne can deliver a solution portfolio this broad on a global scale.  Yet, our solutions are tailored for each client through a combination of software and services to address their unique go to market needs.

Loyalty Rewards and SPIFS

Drive channel partner engagement and build relationships with sales and technical reps through a unique rewards experience, that is social, mobile and personalized to each user’s profile and preferences.

Volume Rebates

Design, configure, manage, and track rebate promotions using your transactional and/or consumption data. Launch recurring and concurrent volume rebates promotions by partner type, specialization, competency, market, geography and much more

Claim-Based Rebates

Our configurable claim form and flexible rules engine empowers brands to design rebate promotions where partners submit proof of performance documentation with ease, during the claiming process.

Channel Payments

Do you know how to handle Value Added Tax (VAT) during a global payment transaction? Let us do the math and take the stress out of international transactions. As part of the CartonOne soultiton, you are able to pay partners promptly in the currency of choice in addition to providing them with a global online benefit statement. 

Global Program Management

CarltonOne specializes in partner loyalty program support that spans every region. You need a solutions provider that can help support your channel programs worldwide. Your partners deserve the best in-region help and customer support available, provided by knowledgeable staff who understands your unique program needs.

• Speak your partner’s language

• Fully understand your program’s regional differences

• Act as an extension of your global channel team

• Maximize both program performance and partner satisfaction

With real-time reporting, you are in control. ROI and KPI tracking will help measure the impact of your program, as well as every dollar.

Ready to give your channel partners the recognition they deserve? Talk to us about our channel partner programs today.