4 creative sales contests to use in your incentive strategy

3 min read
May 23, 2019 12:00:00 AM

Thinking of ways to motivate your sales team can be challenging, so we've come up with four contests you can use to spur your sellers on. But regardless of what you decide on, it's vital you have a large gallery of rewards - so consider Power2Motivate's Sales Incentive Program.

Your sales team is usually made up of numerous unique personalities, with individual desires and motivations. Because of this, it can be tough to motivate them all as a group.

However, one thing you can be certain of is that all sales people have a competitive nature. Games are an excellent way to motivate your sellers to aim higher and exceed targets, especially when they know the rewards for success are unique to them. Let's take a look at four creative contests you can use in your incentive strategy to motivate your sales team.

1. Creative pitching

This activity involves thinking about ways to freshen your sales pitches - going off-script, even in a game, is exciting for many sellers! Each individual is required to come up with and deliver a creative slant on your sales script, with the best one chosen via a group vote.

The benefits of this activity are obvious when you consider how easy it is to set this up. It can also be repeated again and again, and has the added benefit of getting your team to practise their communication and idea-sharing skills.

Getting your sales team to practise a creative slant on your normal pitch encourages outside-the-box thinking.

2. The random daily prize

This does what it says on the tin. Build up a store of prizes, and every day sellers can be rewarded with gifts for hitting targets, having the highest sales or making the most calls.

This contest is excellent for motivating your team because they become incentivised by the thrill of discovering the unknown. It also means you can offer a range of prizes to suit different achievers on your team.

A random daily prize creates a desire for the unknown.

3. Raffles

This suits a long-term sales campaign. Individuals get tickets in exchange for hitting targets or other positive performances, with a prize draw at the end. This should be run with one 'grand' prize for the winner and several smaller prizes for high performers.

The positives include the ability to motivate your team to perform well over longer periods of time. It also gives your sales laggards an even chance of winning a prize while meaning you can still reward the salespeople who performed well throughout your campaign but were just not lucky.

A raffle incentivises your staff to work towards earning tickets based on pre-set goals.

4. Power pairing

This competition pairs your overachievers with your lower sellers, setting a joint sales target. Encourage these pairs to discuss their performance and work out joint strategies for improvement, as well as come up with a prize they both want.

This activity works because your lower sellers can learn from your best and it improves general team-building skills.

A power pairing competition gets your strongest sellers working with your weaker ones.

Delivering the right rewards for your incentive strategy

Of course, without a gallery of rewards to offer your sales team at the end, these competitions simply wouldn't work. The rewards you offer need to be personal to each person on your sales team if possible, and there needs to be enough of a selection that sales contests don't become stale and no longer motivating.

To best manage motivating your sales team, you need to partner with an industry-leader like Power2Motivate Australia. With our Sales Incentive Program, we can offer access to a Rewards Gallery that has thousands of prizes up for grabs, including:

  • Fantastic travel packages and deals on flights and accommodation;

  • The choice of thousands of luxury and electronics brands;

  • Massive discounts on amazing experiences and tickets to concerts, theme parks and many more!

Managing the Sales Incentive Program

And while this amazing choice is all well and good, many will ask 'but how do I manage this?' The answer is easy: with our help. Power2Motivate has been an industry-leader in the incentive space for decades, and we have compiled all of our incentive strategies for sales team onto one easy-to-use and integratable online platform.

For more information about motivating your sellers the right way with a Sales Incentive Program, contact the Power2Motivate team today.