Claudio Ayub

Claudio Ayub

Chief Channel Officer Claudio is a trailblazer in channel incentives and loyalty marketing, renowned for his expertise in ecosystems, strategy, and emerging go-to-market models. With 25+ years in the industry, he's held executive roles at Grass Roots, Hawkeye, Vistex, Perks, and 360insights, driving revenue, profit, and sales success in the technology, media, and telecommunications (TMT) sectors. Claudio has spearheaded product marketing, client success, and business development, leveraging his multidisciplinary experience in incentives and loyalty marketing, leading to transformative changes and continuous performance improvements. A passionate blogger and influential voice in the channel community, Claudio is a prominent figure on social media. He is a frequent keynote speaker and contributes thought leadership at industry events, where his insights shape and redefine the field of channel incentives and loyalty marketing.

Posts by Claudio Ayub

Top 10 Best Practices for Successful Channel Incentive Programs
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Channel Partners

Top 10 Best Practices for Successful Channel Incentive Programs

July 31, 2024 4 min read
Channeling Growth: Performance-Based Incentives
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Channel Partners

Channeling Growth: Performance-Based Incentives

July 29, 2024 3 min read
Aligning Partner Sales Processes with the Digital Buyer’s Journey
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Channel Partners

Aligning Partner Sales Processes with the Digital Buyer’s Journey

July 24, 2024 3 min read
Optimizing Channel Rebates for Success!
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Channel Partners

Optimizing Channel Rebates for Success!

July 23, 2024 5 min read
Revitalizing Sales: The New Era of Channel Incentives Strategies
Smiling businessman in a suit shaking hands with a colleague, with a blue upward arrow graphic in the background, symbolizing growth and success.
Channel Partners

Revitalizing Sales: The New Era of Channel Incentives Strategies

July 18, 2024 6 min read
Mastering Points-Based Channel Rewards for Success
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Channel Partners

Mastering Points-Based Channel Rewards for Success

July 17, 2024 5 min read