There are number of positive behaviours that leaders can encourage in their staff. What role does creativity play in a successful business?
Businesses frequently discuss the importance of innovation to their future. For the people working in these organisations, however, it can be difficult to link the C-Suite's endless pursuit of innovation with how this attitude should manifest at all levels of the business. For the sake of employee engagement, why not simplify the agenda and focus on creativity?
While not explicitly the same, Adobe's latest investigation reveals a new way to engage employees that can align with existing staff rewards and push an organisation forward: encourage creativity.
Creative employees are productive employees
As it turns out, creative people are making the link between their behaviours and what it takes to be innovative by themselves. Adobe found that in relation to those struggling to find the creative spark, these people are 25 per cent more likely to describe themselves as innovative, perhaps due to the freedom they find in their daily work.
"Creative employees are valuable to an organisation."
Consequently, creative employees are also much more likely to say their work makes them feel happy and fulfilled. Creativity is also linked to feelings of success and energy unmatched when it's throttled. Vice President and General Manager of Creative Cloud at Adobe believes that while the results are clear, there is still potential for further development.
"An investment in creativity and design is simply good business," she began. "Creativity and productivity go hand in hand, but investing in creativity isn't on the agenda for enough of today's leaders."
Inspiring creativity with staff incentives
In many cases, creativity will come naturally in employees. However, the real challenge for leaders lies in creating a working environment where people are comfortable reaching their full creative potential in a way that aligns with a company's goals.
"Incentives have a significant role in changing behaviours."
It's a topic that came up in a McKinsey & Company article about encouraging transformation within a company. The organisation notes that incentives have a significant role to play in changing behaviours - as long as they are simple enough to be engaging to all employees and offer clear targets and outcomes.
Even more importantly, McKinsey & Company stresses the importance of balancing monetary and non-monetary rewards. In the examples the organisation gave, encouragement from leaders acted as vital morale boosts while employees worked toward bigger goals.
To find out more about how to motivate employees and encourage creativity in your organisation, contact the experts at Power2Motivate today!