The most effective engagement programs are those that are used the most.
It’s simple logic - the more often you experience the endorphin thrills of redeeming for a reward, the more likely you are to keep collecting… and keep repeating those great positive habits that earned you the points. It’s a virtuous cycle where everyone wins.
The trick is to keep your program top of mind, all the time. A great way to do that is by mastering the powerful email tools inside P2M. They go far beyond simple welcome emails and redemption notifications. Frequent communication with your members will keep them engaged with your program and eager to earn more rewards opportunities.
The simplicity of automated trigger emails
Just set it and forget it. The easiest way to boost activity is by preparing a series of emails that will be automatically personalized and sent when specific event triggers occur. For example, when Candace is nominated for a peer award - she automatically receives an email, or when Lee reaches their 8th work anniversary another email is sent. Many of these automatic emails will be created during your program configuration, when you upload member contact information and their roles and hierarchy within the organization. Taking the time upfront to accurately set-up this information will dramatically simplify your future communication tactics.
Your style, your substance
You’ve invested heavily in creating and building a uniform brand. Colors, logos, imagery… they should all reflect your corporate personality. Your reward program emails should also reflect this style — reinforcing ownership and consistency. P2M makes it easy to design program emails that not only look good, but are effective too, with clear call-to-action buttons, personalized naming and updated point balances. We’ve developed clear best practices for communicating with members and inspiring action based on our program experience across many industries.
Don’t miss a moment with email schedules
Another easy way to simplify your program communications is by scheduling recurring news. Let’s say that you want to keep your team aware of the latest cool travel and merchandise rewards. Just create a short ‘Winning Wednesday’ email and schedule it to send every Wednesday. This builds consistency and momentum, reinforces that your program is staying fresh and relevant, and trains your team to anticipate updates.
Get in the Newsfeed
Our WebNews feature enables you to place messages and reward suggestions directly in the news tab or news wall of your members’ dashboard. It’s an easy way to quickly broadcast updates and get attention as soon as a member logs in.
The right message at the right time
Making your communications timely and relevant can dramatically boost effectiveness. Try sending reward suggestions to members with specific point balances. For example, if gift cards are a popular reward in your program, configure a message only for those members who have just accumulated enough points to redeem for a gift card. Have employees with unused tokens? Prompt them to play with another targeted email.
Creating programs that revitalize your culture
With Power2Motivate, you can build a program that’s tailored to match your company size and culture, and directly link positive behavior and achievement to tangible, attractive rewards. Contact us today to find out how we can help keep your team members focused and motivated. We can set up a demo of our highly configurable engagement platform, so you can see for yourself just how impactful it can be.