What Businesses Want…IESP Loyalty Study Highlights Importance of Brands, Key Tech Features

A new whitepaper “Emerging Best Practices and Innovation in B2B Incentive and Loyalty Programs” by the Incentive Marketing Association, finds that brand-name merchandise remains a top redemption item in B2B loyalty programs, just above gift cards. 

Recipients of its in-depth survey on business practices identified the following key features for an effective B2B loyalty platform. Each of these are available today within our Power2Motivate platform.

• Access to brand name merchandise and gift card rewards
• Stand-alone platform for enrollment, points issuance, reward redemption and reporting
• Ability to administer promotions and offers to specific segments of your audience
• Integration with CRM, or HRIS systems for authenticating members and tracking progress
• Embedded communications tools for email and/or SMS
• Gamification - badges, leaderboards, missions, surprise, and delight
• Integration with other systems (Learning Management Systems, Point-Of-Sale, etc.)
• Embedded training or learning management module as point earning opportunities
• Mobile app, stand-alone or branded
• Integration with 3rd party marketing automation tools for communications
• Integration with existing mobile apps.

https://www.incentivemarketing.org/IESP/IESP/Resources/WhitePaper/Emerging-Best-Practices-and-Innovation-in-B2B-Incentive-and-Loyalty-Programs.aspx