Our Evergrow Eco-Action mission
At CarltonOne, our purpose-powered solutions inspire millions of people around the globe every day. We understand more than most companies the opportunity for positive global change that our products and community of members can create. We’ve designed Evergrow — our unique eco-action business model — to convert member actions on our platforms directly into climate change funding.
We believe we have the global capability to make a significant impact. Our platform can fund the planting of millions of trees, sequestering millions of pounds of carbon from the atmosphere, while bringing hope and livelihoods for families less fortunate than ours.
We See Responsibility As An Opportunity
At CarltonOne, we’ve committed ourselves to intentional, sustainable, and strategic actions that support our fundamental concern about climate change. We’re not about using the environment to garner simple donations or generate corporate goodwill. We see responsibility as an opportunity.
We have the reach, the capability, the passion, and the Evergrow business model to do something to help our environment. We believe that it is this clarity of purpose that helps us attract both exceptional talent and exceptional clients. Working with extraordinary people makes it easy to create employee recognition, rewards, channel incentive and customer loyalty programs.
CarltonOne is committed to the UN Global Compact corporate responsibility initiative and its principles in the areas of human rights, labour, the environment, and anti-corruption.
Millions of new trees every year
Today, we’re funding new trees when our clients' members make reward transactions.
When we plant trees to sequester carbon, we’re also growing communities. Our projects target high-priority sites suffering from deforestation and severe poverty. Our direct funding has been used to plant in Madagascar, Honduras, Nepal, Kenya, Indonesia, the US, Canada and Mozambique.
We're proud to partner with Veritree
Veritree is a Canadian company that works with planting organizations across the globe to fund the purchase of seeds, operate nurseries, conduct planting work, provide training to the local farmers, and protect the planting site to ensure high survival rate.
19,172,537
Trees Funded
Our Impact is Already Growing
Madagascar
In Madagascar, our funding for mangrove planting has created 106 full-time jobs in the local Mahajanga community. We have planted over 5 million mangroves in the Betsiboka region. This critical employment has enabled villagers in this area to become more independent, and be less vulnerable to exploitation by a local gang who cut down mangroves and bake them to form valuable charcoal.
Nepal
In the shadow of Mt.Everest in Nepal we have planted over 400,000 new native trees to help stabilize the soil against frequent mudslides. Our project there provides steady employment to local communities that previously would not have had any income. We’re proud to help provide enough income stability to spark new women-led microbusinesses.
Mozambique
In the southeast African country of Mozambique we have funded the planting of over 1 million new mangroves on the shores of the Rio Tembe river. This mangrove reforestation project addresses not just the environmental needs along the Rio Tembe river, but also the urgent humanitarian needs of the local community. Our planting partner is now able to provide 84 days a month of regular work to many local poverty-stricken families.
Ready to Start Making a Difference?
These are just 3 examples of the projects we have funded. Tree planting, and the ongoing nurturing and protection of new forests, brings local villagers critical jobs, food security, social empowerment and a reliable income. We’ve been able to fund nearly 13,000 workdays of local employment in the countries our planting projects are operating.
Reducing Carbon is Not Enough
We weigh the ecological responsibility of our international scope, and have intentionally structured our solutions to minimize the carbon footprint of our operations.
This is both climate-positive and our competitive advantage. We procure and fulfill rewards locally in every possible market, reducing shipping costs, delivery times and CO2 emissions. However, reducing carbon emissions is not enough.
Increasing carbon sequestration, or removing greenhouse gas from the atmosphere, is critical to stabilizing rising temperatures. And while the science of climate change is complex, the solution is remarkably simple: plant more trees. We're proud to do our part.