Everything you thought you knew about your partners, markets, and business is evolving: the growing impact of AI on commerce, shifting generational dynamics among business buyers, the rise of self-service preferences, declining trust, and the emergence of more complex buying groups.
The demand for skilled, motivated channel partners has never been greater. How can you equip your partners with advanced AI marketing tools to create demand generation content that actually connects with today's digital buyers? Better yet, how can you elevate your channel partner marketing teams into strategic experts in demand generation?
The conversation surrounding Artificial Intelligence (AI) in channel marketing has always been heated. Questions of its usefulness, ethics, and potential to replace jobs have taken a central stage in this debate. As we enter a digitally dominated 2025, it is becoming increasingly evident that AI has outgrown its status as a mere luxury.
Today, in the digital partner marketing space, AI is indeed a necessity.
Demand generation is a key domain where AI impresses with its power to transform. Thanks to AI, personalization, an integral component of compelling email marketing, has been made astonishingly effortless. Consider the nuanced email recommendations you receive from Expedia or the Spotify playlists custom-made to suit your unique taste. Our desires are shifting towards a more personalized experience, away from the flood of spam-like generic emails. As digital marketers, we witness how personalization has been instrumental in enhancing profitability, with 90% of marketers echoing this sentiment.
The true charm of AI lies not in taking over, but in its capability to handle the monotonous, mundane chores that otherwise sap our time and creative energies. From determining the ideal time to send emails to running intricate A/B tests, AI tools, like Mailchimp, play a pivotal role. They wade through recipient behavior data and help you determine the right time slot, ensuring your messages do not get buried under the sea of inbox clutter.
We need to consider AI not as the protagonist but as a resourceful assistant in our partner marketing journey. It prepares the ground, sifts through the tedious tasks, and sets the stage for you to add the final touches and finesse. The true potential of AI in partner marketing can be seen in its capacity to magnify personalization on a larger scale. Regardless of the size of your partner business, AI gives you the leverage to provide customized experiences on a scale that was formerly unimaginable or excessively time-consuming.
That's why Steven Kellam, CRO at StructureWeb, and I, Claudio Ayub, CCO of CarltonOne, teamed up for an exciting webcast to help vendors unlock the power of marketing certification programs. Our goal? To show you how these programs can transform channel partner marketing associates into strategic demand-generation pros who drive real results for your business.
In this must-watch session, we'll share how to empower partner marketing associates to create hyper-personalized, high-impact demand generation content tailored to today's digital buyer's journey. Get ready to take your channel marketing game to the next level!
- Revolutionize Your Channel Ecosystem: Understand why marketing certification programs will be game changers in the 2025 channel ecosystem.
- Boost Partner Engagement: Learn how certification can drive partner engagement, enhance MDF utilization, and maximize your program's ROI.
- Harness the Power of AI: Discover how AI tools can be leveraged to create hyper-personalized demand generation content that genuinely connects with buyers.
- Success Stories: Get inspired by real-world success stories highlighting how certifications fuel ABM (Account-Based Marketing) and buying-group-focused campaigns.
- Optimize Your Efforts: Find out which key metrics you should track to measure and optimize the success of your certification initiatives.
The future belongs to those ready to embrace and evolve with this change.
The story isn't man vs. machine anymore—it's man and machine teaming up to level up the game. AI in partner marketing isn't here to replace marketers; it's here to amplify their impact. By handling the tedious, repetitive tasks, AI frees marketers to shine where they excel—unleashing creativity, thinking big, and building meaningful connections that last. It's not about competition; it's about collaboration to unlock new possibilities.
So, if you haven't yet begun tapping into AI's potential in your partner strategy, it's time you did. AI in demand generation is not just about smarter marketing; it's about unlocking a superpower that aids in better understanding your audience and engaging them more effectively.
Don't miss this opportunity to redefine your channel marketing success! Join us by registering now!
Talk to us and learn the many ways, we can help you formulate the best learning and education programs for your partner marketing audience!
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